We develop datasets and models that shed light on essential aspects of human existence: income, demography, climate, resource availability, food security, and health.
By combining new data sources with groundbreaking modeling methods, we help people and organizations make data-driven decisions.
“We use Market Pro to better understand the obstacles and opportunities for inclusive growth in Latin America. With this data, we can identify creative, forward-looking possibilities for boosting incomes in the lower and middle classes.”
McKinsey Global Institute
“This data helps us understand equity perspectives as well as structural trends in emerging and frontier markets.”
Head of Emerging Market Equity Strategy,
“We use WDL data to help us focus our resources and products in the right markets. With these forecasts, we are able to make data-driven investment decisions.”
Head of Market Research
Explore how spending projections vary over time in key markets. Plan confidently for the long term with detailed spending data insights through 2030 and beyond.
Explore consumer spending data by age and gender in a single visualization. Glean both short- and long-term market growth insights.
Our comprehensive datasets represent over 97% of the world’s population.
For each country dataset, you will receive the following information:
Spending forecasts broken down by age and gender from 2019 -2032
World Data Lab helps multilateral organizations, private companies, governments, and nonprofits make data-driven decisions. We use state-of-the-art data science to model and forecast spending and demographic dynamics at a granular level, worldwide. We build webtools so our clients can visualize and unlock insights hidden within data. We create custom data models and algorithms to assist our clients in answering strategic questions.